Closer Communication with Store Staff: A Smarter Approach for Retail Teams

Summary

Managing offline stores and staff across multiple locations became increasingly complex for DailyLike’s merchandising team. Communication was scattered, and the tools in use were often unreliable or outdated. By adopting Shopl, the team streamlined attendance tracking, centralized communication, and simplified task and document management—empowering them to operate more efficiently.

“We used to juggle spreadsheets, KakaoTalk, and multiple calls just to manage one task. Now, I can check schedules, assign tasks, and follow up—all from one place.”

— Seo Su-kyung, Offline Merchandising Manager, DailyLike —

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Challenges

• Scattered communication and lack of visibility: Staff schedules and attendance were difficult to track in real time, especially when communicating across multiple store locations.
• Inefficient manual processes: Important notices and schedule updates were shared via KakaoTalk or ERP, often leading to missed messages and follow-ups.
• Decentralized reporting and documentation: Various documents—daily reports, incident reports, expense submissions—were managed through disconnected systems, making oversight and retrieval challenging.

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Solution

1. Real-Time Attendance Visibility

DailyLike now uses Shopl’s scheduling and attendance features to track staff shifts and check-in status across locations. Staff clock in and out using the app, allowing the MD to see who is working, on break, or off-duty. Communication is smoother, with direct access via Shopl Chat.

2. Streamlined Communication for Store Operations

Using Shopl’s Notice and Survey features, HQ shares promotions, sales targets, and new product launches with stores. Read receipts confirm who has seen updates, while push notifications ensure nothing is missed. For collecting feedback, Surveys allow HQ to easily gather staff input and respond promptly.

3. Centralized File and Report Management

With Shopl’s Board feature, DailyLike categorizes communication by purpose—such as store photos or VM reports—and manages them in a single place. Comments on each post allow for quick feedback, eliminating the need for separate calls or messages. Store photos and documentation are accessible at a glance.

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Results

• 60% less time spent on managing shifts and internal communication across stores
• Over 50 offline staff members now operate with clearer coordination and real-time updates from MDs
• 100% of store photos, reports, and feedback are now organized in one centralized dashboard, improving response times and accountability

“The moment we centralized our store communication and reporting, the confusion dropped. It’s easy to see who’s doing what, and we’ve saved hours each week.”

— Seo Su-kyung, Offline Merchandising Manager, DailyLike —