Managing Thousands of Electronics Promoters in 5,800 Stores Across Mexico—All in Real Time

Summary

Managing thousands of promoters across thousands of stores wasn’t easy. Verifying who’s at the store, collecting field data, and keeping attendance accurate took time and effort. By switching to Shopl, the team moved to real-time tracking—making attendance automatic, merchandising easier, and store assignments simpler. Now, everything runs faster and more reliably.

“We used to rely on photos to check if someone was really in the store. Now we can confirm their location and activity right away.”

— BI Coordinator, Field Force Team —

‍

Challenges

• No easy way to confirm attendance: With so many promoters on the move, it was hard for supervisors to know who was actually at their store. Photo reviews and manual checklists were slow and unreliable.
• Hard to track in-store tasks: Getting photos or updates from the field meant sending Google Forms and sorting through endless uploads.
• Scattered team info: Keeping up with who was working where made it tough to match attendance with sales or performance.

‍

Solution

1. Real-Time Attendance with Location Checks

Before, GPS logs and photos didn’t always prove someone was on site. Now, Shopl uses smart location tracking to confirm if staff are actually at the store and moving around.

Attendance data is ready to download anytime, so BI teams can build reports and make decisions fast.

2. Easier Merchandising Tasks and Tracking

Store display photos, promotions, or price checks used to take hours to collect and review. Now, managers assign tasks through Shopl, and staff submit everything through the app.

Updates show up in real time, making it simple to track progress and respond quickly. Everything is organized by region and ready for reporting.

3. Better Store Assignments, Lower Costs

Each promoter is linked to the right store based on where they live or work, so attendance and sales data stay accurate.

As people move, the system updates automatically. This avoids extra labor costs and gives managers a clear view of who’s active and performing well.

‍

Results

• All attendance and store data now digitized and easy to verify
• Reports generated faster with live dashboards for BI and ops teams
• Less time spent managing field tasks and more done in fewer steps

“Managing store tasks used to mean chasing down updates and sorting photos manually. Now we assign, track, and respond—all in one place. It’s made a big difference in how fast we work.”

— BI Coordinator, Field Force Team —