비용 부담없이 샤플 이용해보세요! 지원금 보기
A planogram is a visual layout that outlines where and how products should be displayed in a store.
The term comes from "Plan O Gram," often shortened in the field as "POG."
Planograms define display positions, product quantities, and brand areas based on product characteristics and category strategies. This helps headquarters and store staff follow a shared set of guidelines. They’re commonly used when launching new products or phasing out underperforming ones.
When items are placed where customers expect to find them, and in highly visible spots, conversion rates go up. So a planogram isn’t just a layout—it’s a revenue-driving tool that works directly on the sales floor.
Though both involve in-store displays, the goals and teams behind them differ.
In short: A planogram is a sales execution tool that uses numerical standards to control display execution, while VM is a brand experience tool that focuses on visual storytelling and ambiance.
Planogram strategies vary depending on store type and customer behavior. Here are some examples:
Since every retail category operates differently, planograms must be tailored accordingly. Without clear and consistent guidelines, each store may interpret them differently, undermining brand strategy and confusing customers.
A planogram's impact depends on how precisely it's executed in stores. But in reality, gaps between HQ planning and in-store execution are common.
Visual diagrams may not be fully understood by frontline staff. Merchandising instructions are often lost in translation. When execution is managed manually, there’s no clear visibility into compliance or performance.
Store staff are already stretched thin—managing photos, uploading reports, and waiting for feedback from HQ becomes an extra burden. The result? Inconsistent displays and planograms that exist only on paper.
Brands often say things like:
According to a whitepaper by Cosyrobo (Planogram Compliance: Making It Work), only 57.4% of brands have a structure in place to measure planogram compliance. That means nearly half of all brands don’t know whether their merchandising guidelines are being followed in-store.
If there's no follow-through or audit process, even the best-designed planograms will fall apart at the store level.
The most traditional method: store staff take photos of shelves and send them to HQ. Someone then manually compares them to planograms. It’s time-consuming and error-prone.
Some brands collect photos and compliance data through dedicated apps or surveys. This adds structure but often lacks integration with audit and feedback systems.
See compliance rates per store and per staff member, clearly identifying who missed what, and where repeated violations are happening. Planogram status becomes data you can manage—not just a verbal assurance.
Photos are uploaded instantly. HQ can detect missing POP materials, misplacements, or supply gaps in real time. Audit trails are created automatically, making compliance reviews easier.
Compare past shelf images to identify recurring issues: Which SKUs are consistently missing? Which stores fail to comply? Use this data to inform future merchandising strategy.
Schedule routine planogram checks and assign them to specific staff. Use AI to automatically review submitted photos against compliance rules. Go beyond monitoring—build a system that supports continuous improvement.
