How FILA Manages 150+ Retail Stores with Clarity and Control

Summary

With more than 150 retail stores across Korea, FILA Korea's retail operations team needed a better way to communicate with franchise locations and monitor VM execution across the network. Prior to Shopl, store communication was scattered across phone calls and messaging apps, and it was difficult to verify implementation quality without visiting each store. Since adopting Shopl, the team can now manage all communications, execution tracking, and store insights in one centralized system—dramatically improving clarity, efficiency, and control.

"Thanks to Shopl, it’s now much easier to communicate with stores and deliver clear instructions. The quality of execution across hundreds of stores has improved."

— Ho-kyun Kim, Team Lead, Retail Sales Planning, FILA Korea —

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Challenges

• Limited visibility into 150+ stores: It was impossible to visit every store frequently, making it difficult to ensure consistent execution across locations.
• Inefficient communication channels: Communication with stores relied heavily on phone and KakaoTalk, which lacked history tracking and made structured management difficult.
• Fragmented VM feedback process: Collecting and consolidating photos and reports from each store was time-consuming and inconsistent.
• Scattered reporting on sales trends and store insights: Store-level feedback and performance reports were difficult to organize and retrieve for planning purposes.

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Solution

1. Streamlined Communication Between HQ and Stores

Using Shopl's Notice and Survey features, FILA HQ can share updates and policy changes while collecting structured feedback from stores. All messages and responses are stored in a post-like format, making it easy to track communication history and follow up when needed.

Push notifications ensure important messages are seen, and the system makes it clear who has read or responded—enabling more accountable and transparent communication.

2. VM Execution Tracking Made Easy

Through Shopl's To-do feature, FILA's VM team sends guidelines to stores, who then submit visual confirmations (photos) of implementation.

Execution rates and store-by-store photos are tracked in real-time. If adjustments are needed, HQ can resend the task and manage revisions efficiently—greatly reducing back-and-forth and improving VM consistency.

3. Centralized Feedback and Store Trends

Shopl's Posting Board now serves as the hub for collecting store feedback and customer insights. Store managers can post directly to the board, and HQ can filter responses by region or store to quickly identify trends.

This streamlined flow—from local store feedback to HQ planning and back to task assignment—has made it easier to manage and respond to local needs.

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Results

• Unified communication and task management across 150+ stores
• Real-time tracking of VM implementation and store condition
• Significant reduction in manual work collecting reports and photos
• Better alignment between HQ plans and on-site execution

"We can now share updates and receive store feedback in one place, which has dramatically improved how we track tasks and manage field operations."

— Hyun-sung Choi, Assistant Manager, Retail Sales Planning, FILA Korea —

Want to bring clarity and structure to your multi-store operations? Start with Shopl today.